Encouraging women in Linux involves both learning what to do, and learning what to stop doing. We'll present our ideas in "do" and "don't" pairs, since having only a list of things to do or a list of things not to do is not as helpful as having both. Some of these suggestions may seem insultingly obvious to you personally, but for many other people, they aren't obvious. Each of these suggestions is based on multiple real-life encounters with people for whom these ideas weren't obvious. Try not to dismiss any of the ideas--these are real suggestions from real women, the women you presumably want to attract to Linux. Also, most of these suggestions are not gender-specific, and will help to attract all types of people to Linux.
Sexist jokes are the number one way to drive women out of any group, and they are more common than many people realize. I have more than once heard a man say that he doesn't make that kind of joke, and then hours or minutes later, hear the same person make a joke about pregnant women or PMS. Sometime he just doesn't realize that he made a sexist joke, for example, "blonde jokes" are actually "dumb women" jokes. Sometimes he tells me that it's okay to make a sexist joke if it's true, or it's funny (funny to whom?). What some people fail to realize is that jokes about gender of any sort almost always make fun of women, and will make most women angry, regardless of the context. It doesn't help to first make a sexist joke about men and then one about women.
You can argue that women shouldn't be so sensitive (and I will disagree with you) but even then, regardless of should or should not, your comments and jokes are driving women away. If that's not what you want, then don't make sexist jokes. If you're not sure if your joke is sexist, find something else to say.
The next time you see someone joking about women on your local mailing list or in person, complain about it. It's difficult to do this without making yourself a target for ridicule, but it's even more difficult for a woman to do the same thing. Women keep silent when we see sexist jokes because if we protest, we will immediately be attacked for being over-sensitive, uptight, or a "feminazi." (Note: NEVER use the term "feminazi." It discredits all feminists, and trivializes the victims of the Nazi Holocaust. Consider how ridiculous it sounds to call people like Rush Limbaugh "male chauvinazis" and you may understand why "feminazi" is so emotionally loaded.)
The best way to fight back against sexist jokes is with humor. If someone replies to a post about the technical achievements of a woman with "Is she single?" reply with, "Gee, Jeff, no wonder YOU'RE still single." Every time a woman sees a sexist joke or comment, she feels angry, left out, and belittled. Every time a woman sees a man stand up against this behavior, she feels included and valued.
Imagine a bar or a pub full of sports fans, fans of a game which you don't know much about or like. Imagine that they're all taller and stronger than you, speak in a language you only halfway understand, and belittle anyone who isn't totally focused on their sport. Now imagine that you walk into this bar, wearing a shirt that says, "I AM NOT A FAN OF ANY SPORT." Just imagine it for a minute. How would you feel? Nervous? Afraid? Different? Out of place?
You begin to have a teeny-tiny idea of what it's like to be the only woman in a large group of men.
Keep that feeling of nervousness in mind when you read the rest of this paragraph. When you immediately make a sexual advance to a woman at a LUG or online, you're making her feel like she's not part of the community, like she's under attack, and like she is risking being ostracized if she turns you down or offends you. Remember, this isn't a friendly one-on-one situation where she feels comfortable turning you down, she's surrounded by the equivalent of the aforementioned huge sports fans. She's trying to fit in and be part of the group, and by hitting on her, you're cutting her out of the herd and isolating her from the group. Women grow up with the constant fear and awareness of being attacked by men, and as silly as it may seem, it colors all her interactions, no matter how safe or mundane they may seem to men.
Like any other human being, a woman wants to have friends and be appreciated for who she is. Every time she gets an email asking her on a date, she is reminded that she isn't viewed as part of the group, but instead as different, an object of desire, and is certainly not being judged on her technical merit alone.
This may be hard to stomach, but you need to not hit on women who show up for Linux events, at least not right away. In all likelihood, you are NOT throwing away your only chance at true love by not coming on to her immediately, but you are throwing away your chance to have a fun new member of the Linux community. And even if you still think you're missing a chance at true love, keep in mind that many women brave enough to show up at a LUG or your local mailing list will frequently make the first move anyway. By hitting on them at the first opportunity, you're scaring them away, and you're also scaring away all the other women who might have become interested if the first woman had stayed.
This goes double for women you meet over email or on IRC. You may think that your "Are you single?" line is hysterically witty and suave, but she's heard it a million times. Even if you're joking, even if you already have a girlfriend or are married--don't do it.
When women aren't being hit on, we're often being completely ignored, instead. This isn't any better. Women new to a group often want the same things men want - we want to feel welcomed, we want to talk about subjects of mutual interest, we want to make friends. When a woman says something, listen and respond in a friendly manner. Start a conversation and find a topic you're both interested in talking about. Don't assume that because she's a woman, she has stereotypically female interests or opinions, instead, keep an open mind and listen for clues about what she is interested in. Most likely, she has interests beyond hair, makeup, and movie stars if she's involved in Linux.
Several women have complained that all men seem to be able to talk about with them is why women stay away from computers. While it's an important issue, women would like to talk about something else most of the time, and we would especially not like to be reminded of how "weird" we are when we first join a group. Wait until she's settled in and feels comfortable before bringing up the subject if you're curious about it.
Instead of complaining about the lack of women, start doing something about it. Take women's complaints seriously (starting with this HOWTO), read the studies on why women avoid computers, math, and science in general, and find ways that you can help encourage women. Be encouraging and supportive when other people discuss the reasons why women are being driven out of computing. If you have the opportunity, try to mentor women. Mentoring means guiding, encouraging, and counseling someone in their education and career. Not everyone is capable of mentoring, and it's difficult to find compatible mentors and mentees, but when it does work out, the results can be spectacular. Don't, however, think of mentoring as a way to find a girlfriend - all a mentor gets out of the relationship is reflected glory from your student and the joy of watching another person grow.
Don't assume that all women like cooking, sewing, and babies, and are at the LUG or on the mailing list only because their boyfriend, son, or husband are interested in Linux. One woman says that every time someone in her LUG explained something to her, they would use an analogy to cooking or babies, assuming that those were the subjects she was most familiar with. Don't assume we aren't interested in cars, math, fighter jets, or robotics. Don't assume that we don't know how to compile a kernel--I personally know at least fifteen women who can compile their own kernels and several of those also write kernel code. If you're lucky, one of them will show up to your LUG or mailing list, and you wouldn't want to insult her by assuming she couldn't even install her own machine. Don't assume that she got interested in computers because she liked to chat or send instant messages. Women are about as likely to cuss as men--don't do a double-take if you cuss in front of a woman. If she's read any of the kernel code (notably arch/sparc/), she's heard of the word "fuck" before.
As much as you can, act like the women in your group are just normal people, because we are just normal people. Some people complain, "Women want to be treated just like normal people, but then they tell me not to make sexist jokes around them! That's a paradox!" Well, if you define "normal people" as "the men I usually hang out with," then it is a paradox. If you include women in your definition of "normal people," and then treat normal people in a fair and respectful way, then women don't require any special treatment.
If you're still unsure of how to treat women, try the following: Be friendly but not overbearing, be casual, start conversations the way you normally do, move on when the conversation is over. If you spend most of your time around a very specific subset of the male population, you will have to change your behavior to some degree, but this is just as true as if you were talking to a man from a totally different background. If you find that you have to heavily modify your behavior in order to not offend women, you should consider changing your behavior in all circumstances. No one is fooled if you simply stop making sexist jokes when women are around but continue to make them when (you think) women aren't around.
Women have much lower self-confidence than men on average, and will generally judge themselves far more harshly than any outsider. Compliments help improve her self-confidence, which in turn keeps her interested in the subject. If she believes that she's not good at Linux, she'll probably stop working on Linux.
The following are some guidelines for complimenting anyone:
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Be sincere and truthful. If you really think her program is an ugly piece of garbage, don't tell her that you admire its syntactic beauty. Find something you can honestly admire and compliment that.
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Be specific. "You're good at Linux," is meaningless, "You always know which distribution to recommend," is specific and therefore meaningful.
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Be appropriate. Don't compliment a kernel developer on installing Linux. Don't compliment a gimp developer on her use of layers. Be sure that your compliment actually reflects a significant accomplishment rather than demonstrating your ignorance of her level of expertise.
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Compare to yourself. If she learned bash scripting more quickly than you did, tell her so. Say, "Wow, you learned bash scripting after X months. It took me 2*X months to learn that." Or if she made a silly compilation mistake, tell her about your worst compilation mistake. When she learns that her mistakes are not unusual, she'll feel better.
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Compliment before you criticize. If you do have a constructive piece of criticism, it's a good idea to start out by telling her what she did right.
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Compliment and don't criticize. Don't always follow a compliment with a criticism. More often, compliment her and be done with it.
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Don't brag. Saying, out of the blue, "She can compile her own kernel!" and beaming fondly upon her is not complimentary, it's bragging about her abilities as if you are responsible in some way for her success. Parents are especially prone to bragging. Pointing out her expertise in an unobtrusive and subtle manner is much better - "Oh, well, if you have a question about kernel compilation, she might be able to help you better than I can." When someone points out my capabilities in this manner, it's indescribably wonderful.
You almost certainly shouldn't compliment her on her hair, her face, her body, or her sweet temperament. If she's interested in Linux, she is, by definition, a geek, and probably wants to be complimented on her intelligence, abilities, and hard work. Compliment her on installing Linux for the first time, on her customized desktop, on her intelligent and interesting questions during the last meeting. A compliment on anything else is inappropriate and will be seen as a sexual advance (because it almost always is), and will make her feel more uncomfortable and less confident.